Flip: How to Turn Everything You Know on Its Head - and Succeed Beyond Your Wildest Imaginings

Flip: How to Turn Everything You Know on Its Head - and Succeed Beyond Your Wildest Imaginings By Peter Sheahan
Publisher: William Morrow 2008 | 320 Pages | ISBN: 0061558958 | File type: PDF | 9 mb


Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won't get you anywhere
quot;Business today requires new perspectivesquot;¡ªthis is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack.
In Flip he uncovers what the superstars of modern business have in common: an ability to quot;flipquot;¡ªto think counterintuitively and then act boldly, with no regard for quot;business as usualquot; conventions. Sheahan explores six major flips:
Action Creates Clarity¡ªto move forward you must act in spite of ambiguity. Your action will create the clarity you're looking for.
To keep pace with rising expectations, you can't just be fast, good, or cheap. Instead you must recognize that Fast, Good, Cheap: Pick Three¨CThen Add Something Extra has become the new standard in every industry.
To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.
To satisfy customers' needs for engagement and contact¡ªspiritual, emotional, physical¡ªremember that it's not just business, Business Is Personal.
To win mass-market success, Find It on the Fringe. The way to separate yourself from the competitive herd is to be courageous and create new market space.
To Get Control, Give It Up. You cannot command and control customers or the talented staff needed to reach them. Instead you must empower others to create, dream, and believe for you.
Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other quot;flipstarsquot; such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple.
Stick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip.

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